About Us

New Lovers Shoes was born from a desire to create footwear that strikes a perfect balance between design, function, and craftsmanship. Our collections celebrate equilibrated silhouettes, playful colours, and experimental materials, while maintaining a strong foundation in wearability and comfort.

We are based in Elda, at the heart of Spain’s historical hub for high-quality leather footwear. Every pair of New Lovers Shoes is handcrafted locally by skilled artisans who share our passion for excellence. We work exclusively with locally-sourced leathers and high-grade materials, ensuring each shoe meets the expectations of today’s conscious consumer—those who value not only aesthetics, but also sustainability, craftsmanship, and lasting quality.

"Footwear making is a lengthy and complex process—starting with a drawing, then pattern-making, leather cutting, and finally stitching. I enjoy closely following the transformation of a piece of leather into a shoe we’re proud of. That’s the great advantage of being right here, next to the action."
— Leonor Díaz, Founder & Designer

From design to production, every New Lovers Shoes pair passes through more than 20 sets of skilled hands—each contributing to the refinement and final beauty of the product.

We release two collections a year, offering a comprehensive range of styles from contemporary essentials to designer-led statements. Leonor Díaz is deeply involved in every phase of development—from selecting leathers, heels, and colors, to designing our own custom lasts, the foundation of each shoe's fit and form.

“I place special importance on developing our own lasts. I want to design shoes that flatter the foot but never sacrifice comfort. Personally, I love a pair that becomes a wardrobe staple—something I can wear every day, season after season. That timeless versatility is what I want to be the hallmark of every New Lovers collection.”

With New Lovers Shoes, we invite you to experience true craftsmanship, contemporary elegance, and the joy of well-made footwear.