New Lovers Shoes began with a simple curiosity: a desire to understand how a beautiful shoe truly comes to life. For our founder, Leonor Díaz Godoy, this curiosity was shaped by more than 20 years of experience in the footwear industry—years spent learning how design, craft, and emotion come together to create something meaningful.

That journey led her to Elda, Spain’s historic hub of leather footwear—where craftsmanship isn’t just practiced, but lived. She came here to learn, to observe, and to immerse herself in every step of production and development. What started as a search for knowledge evolved into a brand built on artistry, experimentation, and deep respect for the craft.

In Elda, we discovered not only exceptional artisans, but a way of working that felt profoundly human. Each pair of New Lovers Shoes passes through many skilled hands, each one shaping, refining, and giving character to the final design. Being close to this process allows us to customise every collection with intention—choosing colours, materials, and silhouettes that make our footwear unmistakably ours.

Color is one of our greatest strengths. We love exploring unexpected palettes and pairing textures that bring emotion to each design. Our aesthetic blends contemporary freshness with vintage-inspired silhouettes, always softened by a feminine, graceful sensibility. This balance—modern but nostalgic, bold yet refined—is at the heart of every collection.

We are especially proud of our beautifully structured booties and sandals, crafted with medium-high heels of 5–7 cm that offer both elegance and comfort. These are shoes designed to flatter the foot, elongate the silhouette, and make the wearer feel confident, feminine, and effortlessly poised.

Sustainability is a natural extension of our values. We work with locally sourced leathers, recycled materials, and trusted suppliers who share our commitment to responsible production. Crafting locally in Elda reduces our environmental footprint and supports the artisan community we deeply admire. Longevity is also central to our approach—shoes thoughtfully made to last, season after season.

At New Lovers Shoes, every design begins with a feeling—an emotion we want to evoke, a gesture of femininity, a spark of joy. And every finished pair reflects the journey from idea to artisan hands to the moment it becomes part of someone’s life.

Our story is one of curiosity, craftsmanship, sustainability, and the transformative power of a well-made shoe. We’re here to create footwear that not only completes an outfit, but celebrates the woman who wears it.