Privacy Policy

Alma Maters Shoes SL ("we", "us", or "our") operates the https://newloversshoes.com/ website (the "Service"). We are committed to protecting your personal data and respecting your privacy in accordance with the General Data Protection Regulation (GDPR) and applicable Spanish data protection laws.

1. Data Controller

Company: Alma Maters Shoes SL
Email: marketing@newloversshoes.com
Website: https://newloversshoes.com/

2. Information We Collect

We collect and process the following types of personal information:

Identity Data: Name, surname, username
Contact Data: Email address, postal address, phone number
Transaction Data: Details about payments and orders you have made
Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform
Usage Data: Information about how you use our website, products and services
Marketing Data: Your preferences in receiving marketing from us and your communication preferences

3. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfill your orders
To manage your account and provide customer service
To send you important information about your orders and our Service
To send you marketing communications (with your consent)
To improve our website and customer experience
To comply with legal obligations
To detect and prevent fraud

4. Legal Basis for Processing

We process your personal data based on:

Contract performance: To fulfill our contract with you when you make a purchase
Consent: For marketing communications and non-essential cookies
Legitimate interests: To improve our services and prevent fraud
Legal obligation: To comply with tax, accounting and other legal requirements

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

We use the following types of cookies:

Essential cookies: Required for the website to function
Analytics cookies: To understand how visitors use our website (e.g., Google Analytics)
Marketing cookies: To deliver relevant advertisements

6. Third-Party Service Providers

We may share your personal data with third-party service providers who perform services on our behalf, including:

Payment processors
Shipping and logistics providers
Email marketing platforms
Analytics providers (e.g., Google Analytics)
Hosting and IT service providers

These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

7. Your Rights Under GDPR

Under the GDPR, you have the following rights:

Right of access: You can request a copy of your personal data
Right to rectification: You can request correction of inaccurate data
Right to erasure: You can request deletion of your personal data
Right to restriction: You can request restriction of processing
Right to data portability: You can request transfer of your data
Right to object: You can object to processing of your personal data
Right to withdraw consent: You can withdraw consent at any time

To exercise any of these rights, please contact us at marketing@newloversshoes.com.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements. When we no longer need your personal data, we will securely delete or anonymize it.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your country where data protection laws may differ. If you are located outside Spain and choose to provide information to us, please note that we transfer the information to Spain and process it there in accordance with this Privacy Policy and applicable data protection laws.

10. Security

The security of your personal data is important to us. We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us. If we become aware that we have collected personal data from children under 16 without verification of parental consent, we will take steps to remove that information from our servers.

12. Links to Other Websites

Our Service may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have any concerns about how we handle your personal data, please contact us:

Email: marketing@newloversshoes.com

15. Supervisory Authority

You have the right to lodge a complaint with the Spanish Data Protection Authority (Agencia Española de Protección de Datos - AEPD) if you believe we have not handled your personal data in accordance with the law.

Last updated: March 17, 2026